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AE Private is a boutique studio for weddings and private celebrations in San Francisco. Whether you have a clear vision or no idea where to start, we create a deeply personal experience built around who you are. With full coordination and complete transparency, we direct, coordinate, and deliver from the first conversation to the last moment of the night.
About us
How we work
Every event begins with you — your story, your emotions, your vision. Here's how we bring it to life, step by step.
  • Deep Listening
    We start with a personal conversation about your story, your vision, and what matters most to you. Every detail you share shapes what we build together.
  • Concept & Scenario Design
    Based on your narrative, we craft a bespoke concept — a personal experience with its own emotional arc, atmosphere, and flow. Every element intentional, nothing generic.
  • Your Approval at Every Step
    You review and approve every detail. Nothing moves forward without your full alignment. We guide, you decide.
  • Vendor & Venue Curation
    We handpick vendors and venues that match your vision and present curated options for your personal approval. You choose. We handle everything that follows.
  • Budget Transparency
    No surprises. You always know where every dollar goes. We manage the numbers so you never have to.
  • Day-of Coordination
    We are on-site from start to finish. Every detail, every timeline, every vendor — managed by us. Your only job is to enjoy every moment.
Your investment
Transparent pricing for an experience that's anything but ordinary.
$5,000

A flat planning fee that covers full-cycle creative direction — from the first conversation to the final moment of your event.

Event budget up to $50,000

Event budget above $50,000

A percentage-based fee for larger-scale productions, ensuring every detail receives the depth of attention it deserves.
10%
Event up to 15 person
Flat fee for small events, helping with scenario design and coordination
2500$
Day-of coordination 
Flat fee covering full on-site management, beginning no later than two weeks before your celebration.
*Starting at $1,000 for intimate gatherings
Starting at $2,500
Both tiers include: scenario design, vendor & venue curation, hands-on coordination, and your approval at every step. No hidden fees — just a clear partnership built on trust.
How It Works
01
Design Thinking
Every project begins with why. We transform vague expectations and your idea, your memories and your vision into a strategic purpose and curate every element around it, creating a unique concept.
02
Emotional Architecture
Events unfold as journeys, with thresholds, reveals, climaxes, and afterglows. Memories are anchored emotionally, not only visually.
03
Aesthetic Architecture
Beauty is not decoration, but cultural code. Décor, light, and space communicate status, heritage, and values.
04
Operational Excellence
Seamless organization ensures that while the work is invisible, the immersion feels effortless. Full transparency, while You're involved in every step - or we handle it all. Your choice.
05
Distinctiveness
Premium quality without the premium waste. We work with local vendors and artisans to maximize value.
What We Do
What We Also Offer
APPROACH
This isn't a venue, a vendor list, or a timeline. Every element of your celebration: light, music, movement, the way the room feels when you walk in, comes together around you and the story you want to tell. We coordinate every detail. We direct the experience. One that is entirely, unmistakably yours.
Questions
Plan Your Event

Tell us about your vision — we’ll handle the rest.

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